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Mako

Mako · AI Growth Systems · New York

AI systems that grow revenue you can measure.

I build them for marketing teams, inside your own ad accounts and CRM, so you can check the numbers yourself.

Book 15 minSee the systems

Why Mako exists

Most AI projects don't show up in the P&L.

Each number comes from a 2025 study, with what I do differently below it.

1 dot = 1% of pilots · lit: the 5% with impact

95%

of enterprise GenAI pilots show no measurable P&L impact.

MIT · State of AI in Business · 2025

What Mako does

I start each build from the one number it has to move.

We set the baseline on your data before anything ships.

share of companies abandoning most initiatives

42%

of companies abandoned most of their AI initiatives in 2025, against 17% a year earlier.

S&P Global Market Intelligence · 2025

What Mako does

The system goes live on your real accounts within a few weeks.

It works on your data from the start, and we adjust it as it runs.

share reporting any profit effect

39%

of companies using AI can point to any effect on operating profit.

McKinsey · State of AI · 2025

What Mako does

You read the result in the reporting you already use.

The figure sits next to its baseline in your own dashboard.

relative rate of reaching deployment

2×

External partnerships reach deployment about twice as often as internal builds.

MIT · State of AI in Business · 2025

What Mako does

The system stays yours once we're done.

It runs in your stack with its documentation, and it keeps working without me.

Track record

Results from my in-house roles and from Mako clients

In-houseHermès, Challenges, Nice-Matin · 2023 to 2025
  • +28%ROAS on core campaignsHermès · 2025
  • -7%CPC on the same campaignsHermès · 2025
  • 12international markets audited on Google and Meta AdsHermès · 2025
  • +9%CVR on seasonal product pagesHermès · 2025
  • 10+dashboards in one cross-market reporting frameworkHermès · 2025
  • +25%qualified organic traffic from Google DiscoverChallenges · 2024
  • 50K+CRM subscribers managed in HubSpotNice-Matin · 2023
MakoSystems built for clients · since Jan 2025

1 dot = 1 qualified lead · lit: 1 in 20 replied

  • 500+qualified leads from an agentic outbound engineClient work · since Jan 2025
  • 5%+reply rate on that outboundClient work · since Jan 2025
  • +20%CVR from a speed-to-lead systemClient work · since Jan 2025
  • <60sto qualify each inbound prospectClient work · since Jan 2025of 60s

Proof of work

Some of the systems I've built, step by step

Pick one to watch each step it runs, and open it from its link.

And many othersMore on the builds page, plus client systems I can't share.CITEDBlueprintAttribution Playground
Next.jsClaudeMeta Ad Libraryfal.ai
Open the build
  • Meta Ad Library
  • Shopify catalog
  • Brand site

If the brand's current ads aren't working, Growth Operator doesn't copy them and goes looking for new angles instead.

What comes out · example run, illustrative data

Diagnosis · 1 of 7 states

  • Volume without a winner
  • Catalog only
  • Retail push
  • Just launched
  • + 3 more states

Strategy branch

Ads perform · extend what works

Ads do not · find angles elsewhere

Creatives, each with its reason

1
An angle the account never tested
2
Built on the palette of its own ads
3
Linked back to the Ad Library
palette measured from its ads

Blueprint · free, no call needed

A free audit you can run on your own business

You talk for two minutes about your business, and Blueprint ranks what to automate first.

  1. 1You talk
  2. 2Blueprint reads
  3. 3Your plan

You talk · about 90 seconds

  • Every new batch of ad creatives takes our team days.
  • Friday afternoons go into pulling the weekly report together.
  • New leads sometimes wait a full day before anyone replies.

Example intake, no form and no call

Blueprint reads

  • creative production
  • reporting by hand
  • slow lead reply
  • Transcript cleaned
  • Matched against automation patterns
  • Ranked on effort and impact
  • Directional ROI range attached

Your plan, ranked

  1. 1Lead qualification
    EffortImpact
    ROI range, directionallower · higher
  2. 2Reporting assembly
    EffortImpact
    ROI range, directionallower · higher
  3. 3Creative production
    EffortImpact
    ROI range, directionallower · higher
Run it on your business

It's free and takes about two minutes.

Already spoke with me? Take a slot instead.

Who's behind Mako

I'm Octave, and I do both the marketing and the engineering.

Octave speaking at an AI workshop
Holding an AI workshop

Octave Alliot-Herbin

Marketing Engineer · New York

  • Ex-Hermès, Data & Performance
  • MS Marketing Analytics, Pace
  • Paris, then New York
01 / 03

I audited the Google and Meta Ads accounts of 12 markets at Hermès. Now I build the AI systems myself.

See the full work history

Nice-Matin · Marketing

May-Aug 2023

50K+ CRM subscribers

Challenges · Digital Marketing

May-Jul 2024

+25% organic traffic

Hermès · Data & Performance

Jan-Jul 2025

+28% ROAS · 12 markets-7% CPC+9% CVR product pages

Independent · AI & Growth Consulting

Since Jan 2025

500+ leads sourced5%+ reply rate+20% CVR speed-to-lead

Next step

Book fifteen minutes, or start with the audit.

Door one · book a slot

Pick a time if we've already spoken or you know what you want built.

Loading the calendar.

Open it in a new tab

Door two · start with the audit

Run Blueprint first if you'd rather see what I find before a call.

Run Blueprint on your business

It's free, and you keep the plan either way.

Or reach me directly

octave1710@gmail.comLinkedInGitHub

If you're hiring rather than buying, my full work history is on the work page.