AI systems that grow revenue you can measure.
Strategy to measurement, run as one system and proved on real accounts. First client signed, more in discussion.
+28% ROAS · 12 markets · Hermès. -7% CPC · core campaigns · Hermès. +9% CVR · product pages · Hermès. +25% organic traffic · Challenges. 500+ leads sourced · outbound engine. 50K+ CRM subscribers · Nice-Matin. +20% CVR · speed-to-lead <60s. 5%+ reply rate · cold outbound
Why Mako exists
Most AI projects never reach the P&L.
Each failure mode below is documented at scale. Mako is built against every one of them.
95%
of enterprise GenAI pilots show no measurable P&L impact.
MIT · State of AI in Business · 2025
Every build starts from the number it has to move. The baseline is set on your real data before anything ships, so the result cannot be argued.
42%
of companies abandoned most of their AI initiatives in 2025, against 17% a year earlier.
S&P Global Market Intelligence · 2025
Systems reach production in weeks. They run on your real accounts from the start, not in a pilot that dies in review.
39%
of companies using AI can point to any effect on operating profit.
McKinsey · State of AI · 2025
Results are measured in your own reporting. The figure lives against its baseline where you already look, so you see it as clearly as I do.
2×
External partnerships reach deployment about twice as often as internal builds.
MIT · State of AI in Business · 2025
You keep the artifact. The system runs in your stack, documented, and it stays yours after the engagement ends.
Proof of work
Systems that turn marketing data into decisions.
Each one is live behind a link and runs on real data, not a slide.
Attribution Playground
Last-click, multi-touch and MMM disagree on the same dataset.
Three models, one dataset
Blueprint · free, no call needed
Run the audit on your own business.
Describe where your time and budget go. You get back a ranked plan of what to automate first, with effort, impact and a directional ROI range on each line.
You talk, 90 seconds
- Where does your team lose the most hours every week?
- Which part of the funnel do you trust the least?
- What did you try already, and why did it stall?
Your ranked plan
Example shape
Lead qualification
Reporting assembly
Creative production
Ordered by what pays back first, with a directional ROI range on each line.
Who's behind Mako
I make growth provable.
One person, both jobs: the marketing and the engineering.
Octave Alliot-Herbin
Marketing Engineer · New York
I ran paid media across 12 international markets at Hermès, then started building the AI systems myself. The query, the workflow, the revenue.
See the full work historyNice-Matin · Marketing
May–Aug 2023
Challenges · Digital Marketing
May–Jul 2024
Hermès · Data & Performance
Jan–Jul 2025
Independent · AI & Growth Consulting
Since Jan 2025
Next step
Fifteen minutes. Bring a growth problem.
Door one · book a slot
We already spoke, or you know what you want built. Pick a time and bring the problem.
Loading the calendar.
Open it in a new tabDoor two · start with the audit
You would rather see what I find in your business before spending time on a call. Run Blueprint, then bring its plan to the call.
Free, no call needed, about two minutes. You keep the plan whether or not we work together.
Or reach me directly
Hiring rather than buying? The full work history lives on the work page.