Builds

Working systems, not slides. Each one starts from a real problem in marketing data and ends in something a team can act on.

A brand's ad account already tells you what is wrong, but the evidence is scattered across public sources and nobody reads it before making creative.

Brands can’t see how often they show up inside the answers that LLMs give.

Marketing performance lives in five tools and the story lives nowhere. Helm unifies it and writes the decision.

Business owners know time and money leak somewhere, but not where AI would pay back first.

Coming soon

Last-click, multi-touch and MMM disagree on the same dataset.

TypeScriptD3Modeling

In progress