Work

From performance marketing in luxury to building growth systems on my own. The numbers are pulled out, not buried in paragraphs.

AI & Growth Consulting

Jan 2025 to Present

New York

500+qualified leads from an agentic outbound engine built on Claude Code, Google Maps and n8n, at a 5%+ reply rate.
+20%CVR from a speed-to-lead system that qualifies inbound prospects in under 60 seconds.
Shipped a unified Ads OS consolidating Google, Meta and Microsoft campaigns into a live ROAS and CPA dashboard with automated Slack alerts.

Data & Performance Analyst

Jan 2025 to Jul 2025

Paris

+28%ROAS with a 7% CPC reduction on core campaigns, after auditing Google Ads and Meta Ads across 12 international markets.
10+dashboards in a cross-market reporting framework built in SQL and Power BI, with weekly executive readouts.
+9%CVR on seasonal product pages, from funnel and on-site behavior analysis in GA4 and Contentsquare.

Digital Marketing Assistant

May 2024 to Jul 2024

Paris

+25%qualified organic traffic, after rebuilding the Google Discover publishing strategy with SEMrush research and headline testing.
Analyzed audience engagement and retention in GA4, turning the findings into UX and content recommendations.

Marketing Assistant

May 2023 to Aug 2023

Nice

50K+subscriber base managed through HubSpot CRM workflows covering lead forms, lifecycle automation and segmentation.
Ran A/B tests on copy, creatives and landing pages across email and social channels.

Skills

SQLPythonGA4Looker StudioPower BIContentsquareAttributionFunnel analysis

GTM automationGEO/AEOA/B testingCROCampaign managementPaid media (Google, Meta, Microsoft Ads)HubSpotSalesforceApollo

ClaudeGPTGeminin8nAgentic workflowsRAGPrompt engineeringClickHouseNext.jsGit